Marge becomes a big hit with the Springfield Community Church parishioners when she begins dispensing her homespun advice. The church sets up a hotline that people can call to talk with Marge about their problems. Meanwhile, while digging for goodies at the garbage dump, Homer finds a box of Japanese dishwashing detergent called Mr. Sparkle with a picture of his face on it. After some investigation, Homer discovers that Mr. Sparkle is a huge brand name in Japan and that his likeness serves as their logo. Back at the church, Reverend Lovejoy is depressed because everyone is consulting Marge and not him. Even Ned Flanders asks Marge for help, but when Marge can't offer Ned any useful advice, Lovejoy intervenes and proves that he is best man for the job.